Hartwall Arena, Areenankuja 1, Helsinki

AUGUST 11th, 2017
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The presentation from VICE was amazing,
thank you for opening my eyes!

The most expected media industry
event of the year in Finland.

My understanding of the youth target audience has now reached a new level. Thank You!

Breathtaking: We switched into a high gear in our entire marketing team and found familiar faces from YouTube for our campaign.

Tubecon, the biggest YouTuber convention in Scandinavia gives creators, fans and industry members a place to meet.

TUBECON INDUSTRY DAY is an inspiring B2B event organised as a part of the two day-long Helsinki Tubecon fan convention.

TUBECON INDUSTRY DAY takes you to the core of a current polar-shifting transformation in branded content and media industry. The event provides the latest insights, networking and new business opportunities to a diverse professional audience hailing from media, marcomm and brands.

The speaker lineup consist of leading visionaries, experts and decision makers showcasing the power of video in marketing, storytelling and brand building in the digital age. In addition, we are excited to give the stage to the hottest Youtubers of Finland.

Last year’s event was highly popular, so please make sure you don’t miss the opportunity to attend.

Let us know if you have any enquiries. Otherwise, buy the ticket, take the ride. Welcome!



How to Reach Generation Z

David Ciaramella
Communications Manager, K7 Media


Sirpa Tuomi
Marketing Director, Neste


The State of the Union

Jonna ”Wildeem” Paananen
Art Director, Suomen Tubetapahtumat Oy


The Effects of Digitalization in Television and Online Video Consumption

Marie Nilsson
Founder and CEO, Mediavision


Lessons from the New Frontier of News: How CBS is creating the next-gen newsroom and reaching the audience of the future

Christy Tanner
Senior Vice President and General Manager, CBS News Digital


Youtuber's Handbook

Roni Back & Ville Kormilainen
Youtuber & Communications Consultant


Story and Vision for the Future

Hydraulic Press Channel


Building Strong Online Communities with Humor

Kristen Taylor
Founder, Saucy Magazine