TUBECON INDUSTRY DAY

David Ciaramella

Communications Manager, K7 Media

K7 Media’s David Ciaramella will prepare an exclusive case study titled for Tubecon Industry Day, titled: “Always on, ever connected: the war for Gen Z’s attention.” According to research published by Google and Ipsos, today’s teens receive their first smartphone at the age of 12; the millennials that preceded Gen Z hit that same milestone at the average age of 20. David Ciaramella explores what piques the interest of this ever-connected, mobile first audience, and whether the worlds of television and digital can live in harmony.

The generation Z will revolutionize the traditional way of using social media and digital platforms. The new generation thinks, acts and consumes differently: how to survive and succeed in the new environment? David Ciaramella will take a dive into the mind and behaviour of the new generation and explain what are the digital platforms they will be utilizing and how to keep up with the change.

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Ohjelma

TBA

How to Reach Generation Z

David Ciaramella
Communications Manager, K7 Media

TBA

Sirpa Tuomi
Marketing Director, Neste

TBA

The State of the Union

Jonna ”Wildeem” Paananen
Art Director, Suomen Tubetapahtumat Oy

TBA

The Effects of Digitalization in Television and Online Video Consumption

Marie Nilsson
Founder and CEO, Mediavision

TBA

Lessons from the New Frontier of News: How CBS is creating the next-gen newsroom and reaching the audience of the future

Christy Tanner
Senior Vice President and General Manager, CBS News Digital

TBA

Empathy, Interaction and Novel Emotion technologies

Katri Saarikivi
Cognitive Neuroscientist, Helsinki University

TBA

Youtuber's Handbook

Roni Back & Ville Kormilainen
Youtuber & Communications Consultant

TBA

Story and Vision for the Future

Hydraulic Press Channel
Youtubers

TBA

Building Strong Online Communities with Humor

Kristen Taylor
Founder, Saucy Magazine