TUBECON INDUSTRY DAY

David Ciaramella [UK]

Communications Manager, K7 Media

K7 Media’s David Ciaramella will prepare an exclusive case study titled for Tubecon Industry Day, titled: “Always on, ever connected: the war for Gen Z’s attention.” According to research published by Google and Ipsos, today’s teens receive their first smartphone at the age of 12; the millennials that preceded Gen Z hit that same milestone at the average age of 20. David Ciaramella explores what piques the interest of this ever-connected, mobile first audience, and whether the worlds of television and digital can live in harmony.

The generation Z will revolutionize the traditional way of using social media and digital platforms. The new generation thinks, acts and consumes differently: how to survive and succeed in the new environment? David Ciaramella will take a dive into the mind and behaviour of the new generation and explain what are the digital platforms they will be utilizing and how to keep up with the change.

Brought to you by A-lehdet

 

Ohjelma

*Esitys tai osa siitä pidetään suomeksi.
*Presentation or parts of it will held in Finnish

Pidätämme oikeuden muutoksiin.

9.00

The State of the Union*

Jonna ”Wildeem” Paananen
Art Director, Suomen Tubetapahtumat Oy

9.20

The Effects of Digitalization in Television and Online Video Consumption

Marie Nilsson
Founder and CEO, Mediavision

9.45

10 Tips to Succesful Video Influencer Cooperation, research by Tubecon and A-lehdet*

Ossi Lehto, Head of Sales, Tubecon Nordic
Anni Lintula, Chief Business Officer, A-Lehdet

10.05

Industry Showcase: Pre-order the Future with Prince Ea

Sirpa Tuomi
Marketing Director, Neste

10.20

LEGS TO WINGS AND PRECISION POOPING ON THE COMP: What Happens When You Evolve From a Campaign Mentality to Creating a Constant Interactive Presence with Your Communications

Pele Cortizo Burgess
Global Chief Creative Officer, MEC Global

10.45

Fireside Chat from Campaign Paradigm to Constant Conversation on Video with Pauli Kopu, Klok and Pele Cortizo-Burgess

11.00

Building Strong Online Communities with Humor

Kristen Taylor
Founder of Saucy Magazine

11.35

Empathy, Interaction and Novel Emotion Technologies*

Katri Saarikivi
Cognitive Neuroscientist, Helsinki University

12.00

What’s Up with Tubecon?*

Krista Huovinen, CEO and Executive Producer Tubecon Finland
Risto Kuulasmaa, Co-Founder of Tubecon

12.00

Lunch

13.00

Always On, Ever Connected: The War for Gen Z’s Attention, brought to you by A-lehdet*

David Ciaramella
Communications Manager, K7Media

13.30

Youtube in Finland - Content Genres and Influence on Consumers, research by Töttöröö Network*

Joona Haatainen, CEO & Partner, Töttöröö Network
Sanna Rousi, COO, Töttöröö Network

13.40

Future of Engagement Fireside Chat*

United Screens, Splay and Töttöröö Network hosted by Riku Nieminen

14.15

Break

14.30

Creator Keynote: Youtuber’s Handbook*

Roni Back, Influencer
Ville Kormilainen, Communications Consultant, Tekir Oy

14.45

Creator Keynote: How to Build a Global Business*

Hydraulic Press Channel
Influencer

15.00

Influencer Fireside Chat*

Hydraulic Press Channel, Mansikkka & Roni Back hosted by Riku Nieminen

15.20

Lessons from the New Frontier of News: How CBS is Creating the Next-gen Newsroom and Reaching the Audience of the Future

Christy Tanner
General Manager and Senior Vice President, CBS News Digital

16.00

Networking Hour and Dealrooms Available