David Ciaramella [UK]
Communications Manager, K7 Media
K7 Media’s David Ciaramella will prepare an exclusive case study titled for Tubecon Industry Day, titled: “Always on, ever connected: the war for Gen Z’s attention.” According to research published by Google and Ipsos, today’s teens receive their first smartphone at the age of 12; the millennials that preceded Gen Z hit that same milestone at the average age of 20. David Ciaramella explores what piques the interest of this ever-connected, mobile first audience, and whether the worlds of television and digital can live in harmony.
The generation Z will revolutionize the traditional way of using social media and digital platforms. The new generation thinks, acts and consumes differently: how to survive and succeed in the new environment? David Ciaramella will take a dive into the mind and behaviour of the new generation and explain what are the digital platforms they will be utilizing and how to keep up with the change.
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