TUBECON INDUSTRY DAY

Pele Cortizo-Burgess [US]

Global Chief Creative Officer, MEC Global

Whether it’s been in fashion, film + television, advertising, or the arts, Pele has collaborated with some of the biggest and brightest stars within each industry. Named in 2016 as MEC’s first Global Chief Creative Officer, Pele also serves a dual role as President, Strategicand Communications Planning for MEC North America. His chief aim is move media to be one of the first ports of call in creating a holistic solution for clients vs it’s historical placement of ‘the last 10 minutes of a meeting’ and to deliver more effective communication solutions for our clients by bringing a history of seamlessly partnering creativity and media with a global perspective. His portfolio of award-winning work includes extraordinary brands like GE, Tiffany & Co, Nike, Elizabeth Arden, “Got Milk?” for CMPB, PLAYSTATION, and Lancôme.

Pele is an active member of the industry sharing his knowledge and experience as an educator at the Miami Ad School as well as guest lecturer at Parsons School of Design. He has served as judge for EFFIES both in North America and Global, and Adweek Media Plan of the Year, Festival of Media. He was recognized as one of Adweek’s Media All-Stars in 2014 and was on the awarding jury for 2016 Cannes Lions. His work has been acknowledged and celebrated through the numerous receipts of EFFIES, Chiat\Day Planning awards and Cannes Lions – both for creativity and strategic thinking.

Read more: http://www.mecglobal.com

Ohjelma

*Esitys tai osa siitä pidetään suomeksi.
*Presentation or parts of it will held in Finnish

Pidätämme oikeuden muutoksiin.

9.00

The State of the Union*

Jonna ”Wildeem” Paananen
Art Director, Suomen Tubetapahtumat Oy

9.20

The Effects of Digitalization in Television and Online Video Consumption

Marie Nilsson
Founder and CEO, Mediavision

9.45

10 Tips to Succesful Video Influencer Cooperation, research by Tubecon and A-lehdet*

Ossi Lehto, Head of Sales, Tubecon Nordic
Anni Lintula, Chief Business Officer, A-Lehdet

10.05

Industry Showcase: Pre-order the Future with Prince Ea

Sirpa Tuomi
Marketing Director, Neste

10.20

LEGS TO WINGS AND PRECISION POOPING ON THE COMP: What Happens When You Evolve From a Campaign Mentality to Creating a Constant Interactive Presence with Your Communications

Pele Cortizo Burgess
Global Chief Creative Officer, MEC Global

10.45

Fireside Chat from Campaign Paradigm to Constant Conversation on Video with Pauli Kopu, Klok and Pele Cortizo-Burgess

11.00

Building Strong Online Communities with Humor

Kristen Taylor
Founder of Saucy Magazine

11.35

Empathy, Interaction and Novel Emotion Technologies*

Katri Saarikivi
Cognitive Neuroscientist, Helsinki University

12.00

What’s Up with Tubecon?*

Krista Huovinen, CEO and Executive Producer Tubecon Finland
Risto Kuulasmaa, Co-Founder of Tubecon

12.00

Lunch

13.00

Always On, Ever Connected: The War for Gen Z’s Attention, brought to you by A-lehdet*

David Ciaramella
Communications Manager, K7Media

13.30

Youtube in Finland - Content Genres and Influence on Consumers, research by Töttöröö Network*

Joona Haatainen, CEO & Partner, Töttöröö Network
Sanna Rousi, COO, Töttöröö Network

13.40

Future of Engagement Fireside Chat*

United Screens, Splay and Töttöröö Network hosted by Riku Nieminen

14.15

Break

14.30

Creator Keynote: Youtuber’s Handbook*

Roni Back, Influencer
Ville Kormilainen, Communications Consultant, Tekir Oy

14.45

Creator Keynote: How to Build a Global Business*

Hydraulic Press Channel
Influencer

15.00

Influencer Fireside Chat*

Hydraulic Press Channel, Mansikkka & Roni Back hosted by Riku Nieminen

15.20

Lessons from the New Frontier of News: How CBS is Creating the Next-gen Newsroom and Reaching the Audience of the Future

Christy Tanner
General Manager and Senior Vice President, CBS News Digital

16.00

Networking Hour and Dealrooms Available